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“$31 billion worth of food is wasted each year in Canada.” 

This is a very real problem when 1 in 7 Canadian families go hungry every night.

THE OPPORTUNITY

We partnered with Second Harvest Toronto to find a solution to improve their food rescue process. Second Harvest a small agency made up of about 35 people and 11 drivers. They pick up food donations and redistribute them to 225 service agencies throughout Toronto and beyond. These agencies in turn serve those in hunger or need food assistance.

In conversation with them, we learned that they aren’t able to serve those at an individual level or on a smaller scale. It was inefficient for them to pick up donations that were less than 100lbs. They had low resources and it was hard to spread it even thinner — even if those donations were valuable and impactful. Everything was also done manually. There’s no way for Second Harvest to know what kind of donations they were receiving and the agencies would only know what they get upon food drop off.

How might we efficiently connect small scale donors with agencies serving those in need?

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USERS

The Donor would be the ones with donations less than 100lbs. They didn’t like that they were contributing to food waste and wanted to take steps in reducing it.

The Driver would be the people who help pick up donations and drop it off to the agencies.

The Agencies are the non-profit organizations serving those in hunger or needing food assistance.

The Diner are those that don’t have access to healthy food. We wanted to make it easily accessible for them.

The Moderator would be Second Harvest. They would oversee the whole process and the donation pick ups and drop offs would be within their network of vetted donors and agencies.

Our goal was to create a multiplatform app that easily connected donors with agencies so that diners could have easy access to healthy food.

FEEDBACK: A MULTIPLATFORM APP

Core features:

  • Drivers, donors and nonprofit agencies will be synced using feedback and the information of their activities will be accessible in real-time.

  • Donors will be able to donate their surplus food conveniently through the app.

  • Drivers will be able to use the mapping system to see where the food is and where it needs to go. They will also be able to communicate with donors and agencies through the app.

  • Nonprofit agencies will be able to track their inventory as well as the flow of incoming and outgoing food.

  • Diners will be able to locate and view food available at a nearby agency through the app.

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(High fidelity screens of the donor making a donation and scheduling a pick up.)

DESIGN

Based on research we found that donors, likely to be in the mid-high income bracket, would most likely be using iOS phones. Diners, likely to be in the mid-low income bracket would most likely be using Android phones and agencies would most likely be accessing the platform on a desktop in an office-like environment. We created our designs with that in mind. IHigh fidelity screens of the donor making a donation and scheduling a pick up.

 
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(High fidelity screens of the diner seeing what is easily accessible to them.)

 
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(High fidelity screen of the moderator dashboard.)

ROADMAP TO THE FUTURE

My team and I are so excited to see this multi-platform app come into reality. We made further proposals for this concept to expand and have more impact going into the future.

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(Future road-mapping for FEEDBACK.)

What began as a design sprint, we believe can now make an impactful difference in this global food waste problem. We are proud to have worked with Second HarvestThe Walmart Foundation and MetaLab in making this a reality.